: The videos typically show models or aspiring actresses participating in a "casting call" for a soap advertisement. In many of these clips, the models are asked to perform scenes that involve undressing or showering, which were later leaked online without their consent.

Setelah video tersebut beredar, pihak produksi iklan sabun mandi tersebut kemudian angkat bicara. Mereka menyatakan bahwa video tersebut adalah hasil editing yang tidak sah dan tidak resmi.

On April 10, the company issued a formal press release: