No conversation about Indonesian entertainment is complete without infotainment (gossip shows). Programs like Insert and Silet dissect the lives of celebrities ( artis ). The public is obsessed with the love lives, divorces, and wealth of stars like , Jessica Mila , or the Nagita Slavina family. In fact, the wedding of a major celebrity can trend globally on Twitter/X.

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: This paper investigates how TikTok and Instagram have become primary spaces for the younger generation to share traditional practices, effectively acting as tools for cultural diplomacy while simultaneously creating a "digital divide".