Imedi dominates prime-time entertainment by broadcasting localized versions of major international reality formats, including The Voice , Dancing with the Stars , and Got Talent .
: Following Patarkatsishvili's death, ownership of the channel changed multiple times under disputed circumstances. Critics during this era argued the network was pressured into adopting a pro-government line. imedi tv
is the most-watched and highly trusted television network in Georgia, serving as a primary driver of public discourse and domestic media consumption. Established in 2002 by the late billionaire and businessman Badri Patarkatsishvili, the channel has mirrored the turbulent and deeply polarized landscape of post-Soviet Georgian politics. Today, operating as a private network widely recognized for its pro-government editorial stance, Imedi TV commands an estimated 18% public trust rating—leading national television metrics alongside its chief pro-opposition rival, Mtavari TV. is the most-watched and highly trusted television network
during anti-government protests, destroying equipment and forcing it off the air. This event is often cited as a critical moment for press freedom in the country. Human Rights Watch Recent Controversies and Sanctions (2025–2026) during anti-government protests
It quickly established itself as a major rival to Rustavi-2, competing for the top spot in viewership ratings.
The history of Imedi TV is deeply intertwined with Georgia's political evolution. The network’s most critical historical turning point occurred in late 2007 during the presidency of Mikheil Saakashvili.