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If you are looking for a definitive text to refine your understanding of logo design, this is it. Conclusion: An Essential Design Resource

[ TRADEMARKS ] | +---------------------+---------------------+ | | [ VERBAL MARKS ] [ VISUAL MARKS ] (Name, Wordmark) | +-------------------+-------------------+ | | [ GRAPHIC MARKS ] [ IMAGISTIC MARKS ] (Abstract / Geometric) (Pictorial / Figurative) 1. Verbal Marks These are marks comprised entirely of language. The literal spoken or written name of the entity. Per Mollerup Marks Of Excellence Pdf Download