The magazine underwent a significant transformation in 2005 under editor Derek Bose, removing nudity to appeal to a younger audience.

The magazine reached its peak of influence under the editorship of the legendary . Mehta famously insisted that the magazine should be "the thinking man's companion."

Searching for old magazine PDFs brings up a significant archive of what was once India's most famous "men's lifestyle" publication. Originally modeled after

Launched in was India’s premier men’s lifestyle magazine, often characterized as the country's answer to