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| Step | What Happened | Why It Matters | |------|---------------|----------------| | | Abby held informal focus groups with local yoga studios, community centers, and online forums to hear what women wanted to see in a yoga video. | Listening to the audience ensured the final product addressed real needs—accessibility, representation, and genuine motivation. | | Defining “RAR” | “RAR” was chosen as an acronym for Real, Authentic, Resilient —the three pillars that would guide the video’s tone and storytelling. | A clear theme helped keep every creative decision aligned with the project’s purpose. | | Storyboarding | A visual storyboard was sketched, mapping out each yoga sequence, the setting, lighting, and moments of candid dialogue. | Planning the flow of movement and narrative prevented disjointed cuts and kept the viewer engaged throughout the 30‑minute video. |

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