If your budget doesn't allow for a commercial license of Europa Grotesk SH Medium, you can achieve a nearly identical look using high-quality, free open-source alternatives. Google Fonts Alternatives:
Proper kerning pairs (the spacing between letters), which ruins the visual appeal. Legal Alternatives to Europa Grotesk Europa Grotesk Sh Medium Font Free Download
While it is a grotesque font, it features clean, balanced proportions. If your budget doesn't allow for a commercial