Baim Wong, another influential Indonesian personality, has also made a significant impact on social media, with over 10 million followers on Instagram. He has used his platform to promote Indonesian entertainment, including films and television shows, and has collaborated with many local brands and artists.

What is considered "popular" can quickly become "illegal." In 2023, a viral video of a celebrity kissing her husband on a motorcycle led to her being reported for "obscenity" by Islamic hardliners. Consequently, Indonesian creators practice a unique form of self-censorship: they are extremely expressive with humor and drama, but strictly avoid direct blasphemy, overt nudity, or criticism of specific religious leaders.

Several unique cultural traits explain why certain videos go viral in Indonesia.

Mainstream TV celebrities have successfully migrated to YouTube. Family vlogs detailing the daily lives of top stars, high-budget prank videos, and social experiments consistently dominate the trending tabs. 4. Local Music and Dangdut Koplo