This philosophy is built on five key pillars:
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If you are not completely sold on what you are selling, you will not be successful. You must believe that your product is the best solution for the customer. This philosophy is built on five key pillars:
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The central premise of the book is that every interaction is a sale. You are either "selling" someone on your ideas, products, or beliefs, or you are being "sold" on theirs. Selling as Survival