Filmmakers like K. Raghavendra Rao perfected the "Masala" film—a mix of action, comedy, romance, drama, and item songs. If you look at from the 80s, you will notice a template: five songs, three fights, and a vengeful brother.

Two figures dominated this era:

Early 2000s saw a disaster of formulaic love stories, but by 2005, directors like changed the game.

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