Programs like Photoshop or specialized AI face-swapping software are used to seamlessly integrate the idol's likeness onto the generated body, ensuring correct perspectives and lighting.
Source: Lee, J. Y. (2020). K-Pop and Fashion: A Study on the Influence of K-Pop on Fashion Trends. Journal of Fashion Business, 24(2), 1-12.
No discussion of the is complete without addressing the elephant in the room.
Beyond punishment, South Korea is establishing proactive legal frameworks. In January 2026, the was enacted, requiring AI-generated content to carry watermarks indicating its artificial nature. A subsequent bill aims to criminalize the removal or falsification of these watermarks, with penalties of up to two years in prison or a fine of 20 million won. Additionally, the proposed "Publicity Rights Protection Act" aims to protect the property values of a person's likeness, name, and voice, providing a legal pathway to fight against deepfakes.
Despite these efforts, significant challenges persist, but there are clear paths forward.