Because the content is primarily targeted at Malayalam‑speaking adults, most distribution channels are localized and rely on word‑of‑mouth or community sharing.
"I have been doing this work since I was 18," Aisha says, her eyes reflecting the exhaustion and resilience that comes with her job. "It's hard work, but it's a job that needs to be done. I'm proud of the work I do, but I wish people would recognize its value." amma kambi kathakal