Of Joseon Bulgaria - Beauty

Firm, slightly tacky cream that melts into the skin.

While Beauty of Joseon does not have a dedicated Bulgarian flagship store, you can find their products through several authorized and popular retailers: KoCos Bulgaria

Every autumn the village held a festival where hanboks and folk costumes swayed under lanterns shaped like crescent moons. Children ran barefoot over cobblestones, trailing ribbons dyed with onion skin and indigo. The market smelled of freshly baked banitsa braided with rice cakes, and merchants spoke in a music born of many borders. At dusk, couples would line the river that cut the valley in two, dropping paper boats stamped with wishes for health, for long fields, for safe journeys. The boats floated like slow promises, rose petals drifting on their decks.

There is no official "Beauty of Joseon x Bulgaria" product. However, here are three possibilities regarding your search:

To understand the brand's appeal, one must first look back in time. The name "Joseon" refers to the Joseon Dynasty, a Korean kingdom that reigned for over five centuries until 1910. It was during this era that a remarkable encyclopedia called the Gyuhap Chongseo was written by a female scholar, Yi Bingheogak. This book was a treasure trove of knowledge, filled with lifestyle tips, household management, and most importantly, natural beauty secrets for women who believed that gentle, effective skincare was more powerful than flashy adornment.

Undoubtedly the star product of the brand, this sunscreen is a viral sensation in Bulgaria. It functions as a lightweight moisturizer without leaving a white cast, making it perfect for daily use. Rice extract and probiotics.