The for this article (e.g., fashion historians, media students, general readers)
Launched by entrepreneur Susheel Somani in April 1974, the magazine was designed to appeal to the "modern Indian gentleman". While its pages featured deep-dive interviews and poetry, the —the glossy, fold-out middle section—was the primary driver of its underground popularity. Key figures who shaped the magazine's identity include: debonair centrespread
Stylized, high-fashion photography influenced by global trends. The for this article (e
