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Video clips focusing on Garba fashion during Navratri get millions of views. Designers from Varachha to Vesu now release "sneak peek" video clips of their Chaniya Cholis , blending traditional mirror work with modern crop tops, setting trends for the entire Gujarati diaspora.

Whether it’s a 15-second locho review or a cinematic shot of a diamond sparking under an LED ring light, one thing is certain: Surat is no longer just a manufacturing hub; it is a content factory, and its currency is the video clip.