Within two years, the sinetron studios were converting their lots into content houses for YouTubers. The famous actress from Cinta di Atas Awan started a cooking channel with Mak Ijah. Joss was offered a role in a real movie—playing a prankster, of course. And Rani’s horror podcast was adapted into an HBO Asia series, keeping her quiet, intimate style.
Whether it is a BTS ARMY from Medan making a dance cover, a grandma in Surabaya watching a cooking hack for rendang, or a horror fan in Brazil discovering the "Pocong" ghost, the content is spreading. Within two years, the sinetron studios were converting