Cooking shows and "Foodie" vlogs are massive, highlighting the seasonal importance of Washoku (Japanese cuisine).

Recognizing the economic power of its cultural exports, the Japanese government launched the "Cool Japan" initiative in the early 2000s. This state-sponsored campaign treats soft power as a national asset, promoting food, fashion, anime, and technology abroad. This strategy has successfully transformed international tourism. Millions of travelers visit Japan specifically to experience the real-life locations featured in their favorite shows, buy merchandise in Tokyo’s Akihabara district, or visit theme parks like Super Nintendo World.

Music in Japan is defined by the unique "Idol" system. It focuses on the relationship between performers and fans.