Building environments where women can be vulnerable without judgment.
| City | Why it works | |------|---------------| | | “Lesbianville USA” – highest per capita WLW, walkable, bookstores, cafes | | Palm Springs, CA | Pool parties, The Dinah, women-owned resorts (e.g., The Hacienda ) | | Brighton, UK | Lesbian bars (e.g., The Bulldog ), seafront, progressive | | Mykonos, Greece | Specifically Elia Beach (gay women area), summer parties | | Melbourne, AU | Thriving queer women’s football league, Sircuit bar’s “Lick” nights | just girlsgirls creampie
Sunnie is not a traditional media company dictating from the top down. Instead, it’s a community platform designed to help young women "reclaim their time, follow their curiosity and step into their power—without the pressure of having it all figured out". It will feature a mix of social content, experiential events, book clubs, digital zines, and custom curriculums. The brand's ethos is a direct response to the pressures young women feel. As Maureen Polo, head of direct to consumer at Hello Sunshine, explained, "Young women–despite the many pressures they face–are intentionally creating space for joy... they're writing their own stories, setting boundaries, finding community... Sunnie will support and amplify these efforts". Building environments where women can be vulnerable without
