The late 2010s and early 2020s witnessed the rapid growth of streaming services in Russia, with platforms like Yandex.Music, Apple Music, and Netflix becoming increasingly popular. The COVID-19 pandemic accelerated the digitalization of the entertainment industry, with online events, concerts, and streaming services becoming the new norm.
The early 2010s witnessed the rapid growth of social media in Russia, with platforms like VKontakte (VK) and Odnoklassniki becoming an integral part of daily life. Online entertainment, including streaming services and online gaming, began to gain traction. Russians started to spend more time online, consuming content, and interacting with others.
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