Rosalind Krauss Reinventing: The Medium Pdf [better]

Rosalind Krauss's 1999 essay "Reinventing the Medium" argues that artists can counter the "deadening generality" of postmodernism by engaging in "redemptive obsolescence," utilizing technologically outdated mediums as new "technical supports". By embracing "differential specificity," artists like James Coleman and William Kentridge redefine artistic mediums through recursive, rule-based structures rather than traditional material purity. Read the full article at Critical Inquiry . Reinventing the Medium | Critical Inquiry: Vol 25, No 2

Krauss, a foundational figure of October magazine and a champion of structuralist and post-structuralist art criticism, argues against the total abandonment of medium specificity. Instead, she introduces a radical paradox: to save art from the flattening effects of global capitalism and mass media, artists must reinvent the concept of the medium itself from within its own technical and historical apparatus. The Crisis of the Post-Medium Condition rosalind krauss reinventing the medium pdf