After signing a deal with Island, RBMG, and Schoolboy Records, Bieber began recording his official debut material. The result was his first extended play (EP), , released in November 2009. A seven-track EP, it was designed as the first half of a two-part project, later completed by his first full-length album My World 2.0 . My World saw Bieber collaborating with mentors like Usher and top producers like Tricky Stewart , resulting in a pop sound infused with R&B influences, lyrically focused on teen romance and coming-of-age themes.
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