TikTok and Instagram Reels act as discovery engines. They cast a wide net to pull top-of-funnel audiences into the main ecosystem. 3. Monetization Architecture
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The intersection of social media and relationships has created new dynamics. On one hand, platforms provide an opportunity for people to connect with others who share similar interests. On the other hand, the online environment can also lead to the objectification of individuals, as well as the creation of unrealistic expectations. TikTok and Instagram Reels act as discovery engines