Phase 3: The 3-Part Value Video Sequence (The Launch Method)
Per Pagan’s “Get Altitude” program, track:
Whether hosting a webinar, recording a video, or speaking on stage, structure your presentation to teach 80% framework and 20% pitch. Deliver so much clarity during the teaching phase that buying the product feels like the natural next step. 26. Focus on Lifetime Customer Value
Eben Pagan Marketing Step By Step Pdf 26 Better [exclusive] Jun 2026
Phase 3: The 3-Part Value Video Sequence (The Launch Method)
Per Pagan’s “Get Altitude” program, track:
Whether hosting a webinar, recording a video, or speaking on stage, structure your presentation to teach 80% framework and 20% pitch. Deliver so much clarity during the teaching phase that buying the product feels like the natural next step. 26. Focus on Lifetime Customer Value
