In a strategic pivot, Katrina Kaif made her streaming debut with (Netflix/ theatrical hybrid) and subsequently headlined Phir Aayi Haseen Dillruba (Netflix, 2024). This shift marks her entry into content-driven, character-centric narratives outside the theatrical blockbuster model.

She starred in some of the highest-grossing films of their respective years, including Singh Is Kinng (2008), Dhoom 3 (2013), and Bang Bang! (2014).

She has headlined some of Bollywood's most popular songs and dance numbers, such as "Suraiyya" from Thugs of Hindostan 1.2.3.

She is one of the most recognizable faces in Indian advertising, endorsing premium brands that leverage her chic, relatable, yet unattainable image.