This strategy has fundamentally changed how financial brands interact with popular media.
Axis Bank has long used popular media and entertainment icons to humanize financial services. From Bollywood superstars like Deepika Padukone This strategy has fundamentally changed how financial brands
(alongside husband Rohit Sharma) is portrayed as a relatable "everyday hero," moving away from celebrity glitz to focus on family protection and shared responsibilities. Digital Trends This strategy has fundamentally changed how financial brands
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