Rokeach M. -1973-. The Nature Of Human Values. New York !!better!! Free Press

A common misconception Rokeach worked hard to correct is confusing values with attitudes. In a key chapter of The Nature of Human Values , he explains:

“The value survey is not merely an instrument; it is a theory in operational form.” A common misconception Rokeach worked hard to correct

From this definition, Rokeach drew two crucial distinctions that form the backbone of his entire system: A common misconception Rokeach worked hard to correct