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The phrase "It’s a Mommy Thing" also represents immense buying power. Marketers and media executives know that mothers are the primary decision-makers for household spending, controlling trillions of dollars globally. From Content to Consumer Goods

If current trends hold, the next wave of “mommy thing” entertainment will get even more specific. Expect:

The concept of "mommy" has evolved from a simple familial term into a powerful cultural and commercial engine within popular media. From viral Love Island USA memes