: Nearly half of Gen Z viewers prefer social video streams because they are algorithmically tailored, easily accessible, and interactive. This shift forces legacy studios to rethink how they market, distribute, and conceptualize narrative content. 3. Gaming as the Dominant Engine of Media Growth
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Short-form content is now a direct digital storefront. Viewers can buy products straight from a video or live stream with a single tap. This blends entertainment, social networking, and online shopping into one seamless experience. 4. Gaming as the New Social Square : Nearly half of Gen Z viewers prefer
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